Digital health

Why presence
matters.

We built Preznt on a simple belief: the people in the room deserve more of us than the phone in our pocket. The research agrees.

On being together

When a phone is merely present during a conversation — face-down, untouched — people report feeling less close, less trusting, and less understood by the person across from them.

Przybylski & Weinstein (2013); Misra et al., “The iPhone Effect” (2014)

At a shared meal, diners who kept their phones on the table enjoyed the time with friends and family less than those who put them away.

Dwyer, Kushlev & Dunn, Journal of Experimental Social Psychology (2018)

On remembering it

People who reached for their phones to photograph an experience remembered it worse than those who simply watched it happen. The act of capturing a moment can quietly cost you the memory of it.

Tamir, Templeton, Ward & Zaki (2018)

On your attention

The mere presence of your own smartphone reduces your available cognitive capacity — even when it’s off. Part of your mind stays with the device.

Ward, Duke, Gneezy & Bos, “Brain Drain” (2017)

Interruptions carry a real cost: work broken up by distraction is completed faster but with more stress, and refocusing after a break takes far longer than the interruption itself.

Mark, Gudith & Klocke (2008)

The takeaway

None of this means phones are the enemy. They’re the best tools we’ve ever carried. But the evidence points somewhere clear: for the moments that matter most, the phone is better set aside than kept close. Not taken away, not forced off — simply, gently, out of the way, by choice.

That’s the whole idea behind Preznt.

Be there for the next one.

Join the waitlist and we’ll tell you when Preznt is ready.

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